The E2 Onboarding Plan
How we bring new people into the world. From first click to golden passport to their first LlamaChat post. Every step is deliberate.
Onboarding to E2
E2 is the universe. People should read this before they join LlamaChat so they know who everyone is. The goal: a new visitor understands what E2 is within 60 seconds and wants a passport within 5 minutes.
Step 1: The homepage
e2.life, the front door. One idea: imagine a kinder world.
Land on the promise
"Imagine a kinder world." That's the whole pitch in four words. No jargon, no setup. The visitor either feels something or they don't.
Meet one character
Sally waves hello right on the homepage. One face, one name. Characters are the hook, not the lore. Meet the crew →
See the world
Scroll down to the world map. E2 is a place, not just an idea. Places make it real. See the map →
Step 2: Meet the characters
24 characters, each with a personality, a story, and a page. This is where visitors pick favorites. The characters they'll later follow on LlamaChat.
Step 3: Explore the map
The world map shows every location in E2. Visitors click around, discover places, and start to feel like this is somewhere they could actually go.
Open the mapStep 4: Get your passport
The passport is the commitment moment. Name plus Instagram, one click, and they're in the system. This is also where vetting starts (see below).
Get your passportOnboarding to LlamaChat
LlamaChat is where the characters live. It's our Twitter clone, but everyone there is someone from E2. The goal: a new member posts their first tweet within 10 minutes of joining.
Arrive from E2
They've read the universe, they know the characters. The LlamaChat page shows the live feed so they can see the conversation before they join. No blind signup.
Request access with Instagram
Click "Log in" and the signup modal asks for one thing: their Instagram handle. That's the vetting input. We check their content before they're approved.
Get vetted
Dave reviews their Instagram. Good content, real person, kind vibes: they're in. This is the quality gate that keeps LlamaChat from becoming every other social network.
Follow the characters
On first login, they're prompted to follow the main cast. One tap, instant feed full of characters they already know from E2.
Post your first tweet
The composer is right there. "Say hi, the crew doesn't bite." First post within 10 minutes or we've lost them.
The Golden Passport
Some people don't go through the line. They get a golden passport.
A golden passport is a personal invitation from Dave. It's valued at $1,000, not because we're charging anyone, but because that's what early access to a kinder internet is worth. It says: we picked you specifically. Skip the queue. You're in.
How it works
- Dave picks someone he wants in the world
- They get a golden passport link (personal, not shareable)
- It skips Instagram vetting entirely, Dave already vouched for them
- Their passport page shows a gold badge, not the standard blue
- Harsh: first golden passport recipient (in progress)
Instagram Vetting
Everyone who isn't golden goes through vetting. Here's exactly how it works.
Capture the handle
Signup modal on LlamaChat asks for Instagram only. Nothing else. Low friction, one field.
Review their content
Dave (or a trusted reviewer) opens their Instagram and looks for three things:
- Real person, real posts (not a bot, not empty)
- Good content (they make things, they have taste)
- Kind vibes (no cruelty, no rage-bait, no toxicity)
Approve or pass
Approved: they get their login and a welcome from the crew. Passed: no email, no drama, just no invite. The bar stays high because the bar is the product.
Onboarding at a glance
- Visitor lands on e2.life, reads the promise
- Meets characters, explores the map
- Gets a passport (name + Instagram)
- Golden passport holders skip the line (Harsh is first)
- Requests LlamaChat access via Instagram
- Gets vetted on content quality and kindness
- Follows the cast, posts first tweet within 10 minutes
- They're home.