Between Dave and Mike

Our hard limits.

Estimates of how much outreach we can send before the platforms push back. When in doubt, stay under these.

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Chadwick
Chadwick's prospecting capacity (per night)

What I can actually do while you sleep. Sourcing and auditing are fast because they're automated. Verification is slow because every screenshot gets human eyes.

Source — find businesses, names, addresses, websites500 max
Audit — check every website for broken links500 max
Verify — live screenshots, human-eye reviewno max
Email hunt — find published contact emailsno max
Draft — write personalized outreachno max

The bottleneck is verification, not sourcing. I can find 500 businesses a night but only ~25 survive human-eye review. That's by design: no false positives in the red box.

📧
Fix-my-website emails: about 25 a day

Gmail's hard cap is 2,000 a day per Workspace user, but that's system capacity, not a safe sending level. After Google's late-2025 crackdown, the safe pace for cold email is 15-25 per inbox per day. We stay at 25. Everything shares the one dave@tugboat.io inbox, so partnership emails count against the same 25.

🤝
Partnership emails: same 25 a day, shared

Same inbox, same cap. 25 total outreach emails a day across broken-website and partnership emails combined. Dave approves every email's wording before it sends.

💬
Instagram DMs: about 50 a day

Instagram doesn't publish a number, but around 50 DMs a day is the safe estimate for an established account. New accounts should start near 20. Go faster and Instagram blocks the account.

⚖️
What the law requires (CAN-SPAM)

Cold B2B email is legal in the US, but every message must: use accurate From/Subject lines, include our physical postal address, and offer a clear way to opt out that we honor within 10 days. No exceptions, every email.

🛡️
Gmail's bulk sender rules

Since Feb 2024 (enforcement hardened Nov 2025): any domain sending 5,000+/day to Gmail must have SPF, DKIM, and DMARC authentication, one-click unsubscribe, and keep spam complaints under 0.1% (never hit 0.3%). Non-compliant mail gets rejected outright, not just filtered. We follow these at any volume.

📵
What Meta allows (Facebook / Instagram)

Meta prohibits automated scraping, bots, and bulk unsolicited messaging. Instagram will restrict or ban accounts that send too many DMs or use automation tools. Facebook Messenger for business has a 24-hour messaging window: no promotional messages outside it unless the person opted in. Manual, human, low-volume outreach is fine. Anything automated is not.

✅
What we CAN do

Send personalized 1:1 cold emails to businesses (legal under CAN-SPAM with opt-out + address). Prospect at 25/day per inbox. Add more inboxes on separate domains to scale volume. Manually DM prospects on Instagram at low volume.

🚫
What we CAN'T do

Blast 500 emails from one inbox in a day (account gets suspended, domain reputation burned). Use automation/bots on Instagram (ban risk). Scrape email addresses (we only use published contact info). Skip the opt-out or physical address (CAN-SPAM violation). Send from the primary domain at high volume (hurts deliverability for all mail).

Set Oct 2, 2026. Revised Oct 4, 2026. Updated when the platforms change. Sources: Google Workspace sending limits, Gmail bulk sender guidelines (Feb 2024, hardened Nov 2025), CAN-SPAM Act, Meta Platform Policy.