ONE.

πŸ“… This Week

Guiding light: Connect with people. Add value to people's lives.

Finish the 50 song goal46 released, 4 to go.

Finish the Piano ChallengeDay 67 of 99, 33 days to go.

Tugboat outreach πŸŽ‰10 of 10 targets reached.

Recent Wins

πŸŽ‰ Substack email went out Oct 1: 283 opens, 24 clicks.

πŸŽ‰ 51 visitors on thestudio.io this week (77 sessions, 1,078 pageviews).

πŸŽ‰ Dashboard just hit 40,000 views.

🚒 10 Tugboat outreach emails sent to local businesses.

Currently Running

Background processes, live.

  • 🟑 Tugboat: find 100 new businesses for outreach (Dave's call) Oct 2
  • 🟑 Internships signup form not sending (Dave's call) Oct 2

Dave's work

DaveWhat Dave is doing.

🎬

Filming two videos a week

Two videos every week. Piano, songs, behind the scenes. The content engine keeps running.

🎨

Leading design of One

Dave leads the design of the One project. Every pixel, every decision.

🚌

Leading design of Short Bus

Dave leads the design of Short Bus. The book, the musical, the whole world.

🚒

Managing tugboat.io

Dave runs Tugboat right now. Mike takes it over eventually.

Handoff

MikeTransition to Mike.

Dave hands things off. Mike picks them up. One by one.

🚌

Short Bus

Mike takes charge of Short Bus going forward. The book, the musical, all of it.

In transition

Mike: I'm learning about Short Bus and how to make sure everything is ready to go for the final book. Watching how the pieces fit together, the story, the images, the whole thing. I want to understand it cold so when Dave hands it off, nothing drops.

🚒

Tugboat

Mike takes over Tugboat eventually. Dave runs it for now.

Planned

Mike: I've been watching Tugboat and the process is there. The outreach rhythm, the audits, how Dave runs it. I can take over soon, just getting the reps in so it's smooth when I do.

Escalation policy

MikeWhat Mike can do on his own.

Crystal clear: green light means Mike goes, red light means he waits for Dave's yes first.

🟒

Green light for Mike

Do it, no approval needed.

  • Research
  • Site builds and deploys
  • Queue updates with honest ETAs
  • Form audits
  • Data dashboards
  • Verifying work live
  • Running scheduled tasks

πŸ”΄

Red light, needs Dave's yes

Always needs Dave's exact-wording approval first.

  • Sending any email or message on his behalf
  • Spending money
  • Publishing anything under Dave's name
  • Contacting anyone about partnerships or sales
  • Deleting data

Dave

Dave's work

Every key area of life, each with an AI agent running it.

Happiness
Today's motivational poster
❀️

Dating

Active Β· AI agent

Speed dating in Colorado, Christian speed dating across the US.

The rhythm

  • Daily, 8:00 AM: Hunt for speed dating in Colorado and Christian speed dating across the US.
  • Monthly: Keep the dating events travel plan document current.

Coming up Β· October

  • Wed Oct 14: IYKYK Chicago, 6:30pm, Recess, 838 W Kinzie St
  • Thu Oct 15: IYKYK Austin, 6:30pm, Dave & Buster's Austin South (tickets not on sale yet, 48h watch on)
  • Mon Oct 19: IYKYK Orange County, 6:30pm, Four Sons Brewing, Huntington Beach
  • Tue Oct 20: IYKYK San Diego, 6:30pm, Novo Brazil Brewing, Mission Valley
  • Wed Oct 21: IYKYK Nashville, 6:30pm, Honest Coffee Roasters (or Minneapolis)
  • Thu Oct 22: IYKYK Houston, 6:30pm, Sunday Press Garden Oaks (optional add-on)
  • Sun Oct 25: Pre-Dating 40s/50s, 4pm, Left Hand RiNo, 4180 Wynkoop St
  • Tue Oct 27: Pre-Dating 30s/40s, 6:30pm, Left Hand RiNo
  • Fri Oct 30: Halloween Lock & Key singles party, 7pm, BrewDog, 3950 Wynkoop St
  • $48.71 IYKYK credit on file (expires Sep 29, 2027)

The plan

  • More in-person speed dating. The apps are low ROI: women 28-35 rarely look at a 46-year-old there.
  • ~650 speed dates so far. Keep the reps up.
  • She has to choose him back. Mutual choosing only.
🀝

Friendships

Coming soon Β· Coming soon

Great friendships with the people around me.

The rhythm

  • Scope: Great friendships with friends, business associates, and the people around me.
  • Status: This role is opening soon. The scope above is the job description waiting for its agent.

Friends Β· Last contacted

Really Close Friends

Jacob WelpToday, Sep 27
Birthday: Aug 23
Jay V (Jay Voissem)Sep 27
Birthday: Jan 29
Mike MasonToday, Sep 27
Birthday: Nov 27
Burney (Ryan Burnett)Sep 25
Birthday: Aug 3
Eric HarkinsSep 21
Birthday: Oct 30, 1983
Rocco RussoSep 18
Birthday: Dec 29
Seth LittleSep 11
Birthday: Dec 14
Greg HendersonSep 11
Birthday: Not on file
Brandon LataSep 1
Birthday: Mar 10, 1982
Matt KoselAug 17 (group chat only)
Birthday: Not on file
Scott CruessAug 15
Birthday: Jul 22
TK (Tom Koceja)May 27
Birthday: May 11

Close-ish Friends

Patrick Dentist (Towers)Sep 25
Birthday: Not on file
Kevin O'BrienSep 23
Birthday: Not on file
Brian HallSep 14
Birthday: Not on file
David HastieSep 7
Birthday: Not on file
Pete BrembergAug 30
Birthday: Nov 29
Matt WilliamsonAug 23
Birthday: Not on file
Jonathan GhaleyAug 3
Birthday: Not on file
Sam BlairJul 4
Birthday: Not on file
Smeby (Matt Smeby)Jun 28
Birthday: Jan 14
Bryan W (Bryan Willoughby)Feb 1
Birthday: Nov 18

Supporters

Mrs KoshToday, Sep 27
Birthday: Not on file
Jill HallJul 21
Birthday: Aug 28
Mrs. ZambranaApr 17
Birthday: Not on file
Meg WelpApr 4
Birthday: Not on file
Mrs. Burnette (Susie Burnett)Mar 13
Birthday: Not on file

Friends

Dallas CarterToday, Sep 27
Birthday: Aug 23
TJ SchmakelSep 20
Birthday: Not on file
Martin HummelSep 11
Birthday: Not on file
John O'BrienJun 29
Birthday: Jul 5
Zach (Zach Wilson)May 31
Birthday: Not on file

Acquaintances

Carey PearsolSep 19
Birthday: Not on file
Mike EckSep 9
Birthday: Not on file
Jim DuckyAug 21
Birthday: Not on file
Dominic PolitoJun 27
Birthday: Not on file
Mike CostanzoMar 10 (group chat only)
Birthday: Not on file
Louie (Louie Caso)Feb 8
Birthday: Not on file
Mike & Ethan (Kosh/Boyle)Mike: Nov 29, 2025; Ethan: none found
Birthday: Not on file

More Family

Lee (Lee Macik)Sep 27
Birthday: Not on file
Mimi (Mimi Mather)Sep 9
Birthday: Not on file

Birthdays coming up

Bryan WilloughbyNov 18
Mike MasonNov 27
Pete BrembergNov 29
Rocco RussoDec 29
Matt SmebyJan 14
πŸ’ͺ

Fitness

Active Β· AI coach

7,500 steps a day, swim and yoga almost every day.

The rhythm

  • Tracking: 7,500 steps a day.
  • Tracking: Swim almost every day.
  • Tracking: Yoga about every day.
  • Every 3 days: Check-in ping: pulls the latest step data, asks how swimming and yoga are going, and keeps the streak honest.
πŸ—οΈ

Build

Active Β· Studio Director & CEO

Build the studio, build Short Bus, build all sorts of great stuff.

The rhythm

  • Ongoing: Run every sub-business like a real CEO: keep everything moving and everything organized.
  • Ongoing: Keep the sub-business breakdown current, so the whole company is visible in one place.

The businesses

  • The StudioRecord label Β· Running
  • DlaneyArtist Β· Running
  • Short BusMusical Β· Running
  • TugboatConsulting Β· Running

🎯 Vision

The Two Year Vision

October 2026 – September 2028

🎯 The two-year estimated plan

  • Hundreds of “your music moved me” messages.
  • 150+ released songs we are genuinely proud of.
  • The props wall keeps filling up with kind words from moved listeners.
  • Short Bus performed for real audiences, licensed to schools.
  • Dlaney: 5 instruments learned, live shows played.
  • The mission pays for itself. The bank account grows.

The three pillars

Everything ladders up to three things:

1. πŸ’Œ Touch lives

The north star: one stranger sends a DM and says our music moved them. Then ten. Then a hundred true believers. Then thousands. Every project gets measured in goodness first.

2. 🎡 World-class music

The sketchpad becomes the studio. Real instruments, real vocalists, real mixes. A catalog we are genuinely proud of, vinyl on shelves, and a production operation that runs like a real label.

3. πŸ’° Make a little money

Not empire money. Mission money. The projects pay for themselves, the mission has a bank account that grows, and nobody wonders how the lights stay on.

Active projects

What we're building.

πŸ—οΈ

BUILDING ONE

The operations hub itself. Dave and Mike's command center, shipping daily.

🎭

Short Bus Book

The Short Bus kids book. Illustrations, story, getting it ready for the world.

Goals

What we're aiming for.

🎡

50 Songs

Finish the 50 song goal. 46 released, 4 to go.

πŸ“Š

2,000 Streams

Get Dlaney to 2,000 streams. 1,053 so far (Sep 28).

Tugboat

Tugboat outreach

Reach out to 10 businesses and help them with their website. 6 of 10 reached.

The first 90 days Firm

October – December 2026. Proof of soul, then production, then release.

October: Proof of soul

  • Short Bus script v1 finished, songbook locked.
  • EP tracklist locked, production starts.
  • Public Studio dashboard v1 ships.
  • Substack finds its cadence (Email 1 went out Oct 1).
  • Books move: A Few Thoughts review, Kindness in production, kids book art done.

November: Produce and open the doors

  • Short Bus EP produced. Real vocalists recording leads.
  • The props wall goes live: every kind word gets pinned up with gratitude.
  • Partnerships start converting: replies turn into relationships.
  • The $20 Dlaney Challenge: five people paid to make music.

December: Release and gather stories

  • Short Bus EP released, full open-source package.
  • 30-minute workshop staged for a real audience.
  • First 10 real audience stories banked.
  • Scoreboard: 5,000 streams, 50,000 views — or a visible run rate to get there in Q1.
  • At least one stranger’s DM saying the music moved them.

Year one Firm

January – September 2027. The 90 days prove the thesis; the year builds the institution.

  • Q1: Top Dlaney songs remade with real instruments. Two albums finished and pressed on vinyl (Short Bus, First Light). Six-month story published.
  • Q2: The world’s first fully open source record label goes live. Dlaney Season 2. All three books published. Record-contract program opens: flat fees, artist keeps 100% of royalties.
  • Q3: Short Bus on a real stage. The audience crosses borders. Year-one books close in public.

Year two Sketch

October 2027 – September 2028. Year one proved the thesis. Year two compounds it.

  • Q4 2027: Three to five outside artists released. Catalog passes 100 songs. the props wall holds hundreds of kind words.
  • Q1 2028: Short Bus licensed to schools and community theaters. Formal partnerships with a dozen youth-serving organizations.
  • Q2 2028: The best-sounding record we have ever made. Maybe: the artist fellowship launches.
  • Q3 2028: The two-year reckoning. Every song, every dollar, every lesson, every life touched — published.

The bigger bets

  • 🏒 The incredible studio. A real recording studio, physical and digital. The place small artists go to become real artists.
  • πŸ’΅ The $20 Dlaney Challenge. 500 completions, 500 new musicians, the cheapest marketing ever invented because it is not marketing, it is generosity.
  • 🧰 The musician toolbox. 25,000+ monthly musicians using free, open-source tools. Every tool is a front door.
  • πŸŽͺ Short Bus, the musical. From workshop to stage to schools. Our flagship work of art.
  • πŸ’Ώ Two albums on vinyl. A label that ships vinyl is a real label.

Two years from a sketchpad to an institution that touches lives,
makes world-class music, and pays for its own mission.

πŸ’ͺ Discipline

The recurring work.

Vision sets the direction. Discipline keeps it moving, every week, no exceptions.

🚒

Tugboat outreach

Reach out to local businesses with real website help. Free value first, every week.

🎡

Two Dlaney videos a week

Two videos up on the Dlaney Instagram every week. Piano, songs, behind the scenes.

🎀

One Sally post a week

At least one post up on Sally every week. Keep her voice in the world.

🎯 Goals

Big goals, checked off.

The milestones we are chasing, out in the open. Green checks are done, open boxes are what is next.

βœ…

Get 100 followers on Instagram

283 followers and counting

βœ…

Get 250 followers on Instagram

283 followers and counting

Get 500 followers on Instagram

283 of 500

Get 100 subscribers on YouTube

14 of 100

Get 1,000 email subscribers

950 of 1,000, almost there

Full list on the Dashboard →

πŸ‘₯ Team

The team.

Everyone gets their tasks. What each of us is working on, in one place.

Dave

Dave 🟒

CEO

  • Approve partnership outreach wording
  • Two Dlaney videos a week
  • Review Mike's daily 6pm report
Mike

Mike 🟒

CEO trainee

  • Ship the queue, verify everything live
  • Morning task run + hourly work shift
  • Daily 6pm SITREP to Dave
Chadwick

Chadwick 🟒

Tugboat.io lead

Web design →

  • In charge of tugboat.io going forward
  • Find new businesses for outreach batches
  • Draft outreach emails for Dave's approval
Dinesh

Dinesh 🟒

Data scientist

Audit page →

  • Study artists on the data page
  • Dig into music marketing numbers weekly
  • Help musicians grow with their data
Sally

Sally 🟒

Content production & songs

Next post.

  • One Sally post a week
  • Short Bus book and musical vocals
  • Keep her voice in the world
Old Ray

Old Ray 🟒

The wise heart

Live feed →

The queue →

  • One wise line a week
  • Session guitar when a song needs heart
  • Keep the cast grounded

Partnerships Director

Open role

Join →

  • To be picked
  • Own partnerships and sales
  • Give first, never lead with an ask
Dave Dlaney

Chairman

Dave Dlaney

Vision, standards, and final creative calls

Mike

CEO trainee

Mike

Task list, follow-through, and verified work

Employee team
Chadwick

Tugboat.io lead

Chadwick

Sales, outreach, and new business

Dinesh

Data scientist

Dinesh

Numbers, analysis, and honest data

Sally

Content production & songs

Sally

One post a week, voice in the world

🀝

Partnerships

Open role

Partnerships and sales, give first

🚧 Our limits

Our hard limits.

Estimates of how much outreach we can send before the platforms push back. When in doubt, stay under these.

πŸ“§
Fix-my-website emails: about 50 a dayGmail's hard cap is 2,000 a day, but cold emails start landing in spam way before that. Around 50 a day per inbox is the safe pace. Everything shares the one dave@tugboat.io inbox, so partnership emails count against the same 50.
🀝
Partnership emails: same 50 a day, sharedSame inbox, same cap. 50 total outreach emails a day across broken-website and partnership emails combined. Dave approves every email's wording before it sends.
πŸ’¬
Instagram DMs: about 50 a dayInstagram doesn't publish a number, but around 50 DMs a day is the safe estimate for an established account. New accounts should start near 20. Go faster and Instagram blocks the account.

πŸš€ Go, Go, Go!

This week.

The week's push, day by day. No exceptions.

Mike
Monday: Mike runs the all handsMike leads the team all hands and sets the week's push order. …
Chadwick
Monday: Chadwick sends three emailsChadwick's sales goal: three outreach emails to businesses with broken links on their sites. …
Sally
Tuesday: Sally posts her contentSally's weekly post goes live. Caption gets Dave's wording first. …
Dinesh
Wednesday: Dinesh audit updateDinesh shares the audit numbers and follows up with people about their site audits. …

πŸ” Every week

Recurring tasks.

The weekly sales rhythm. Every week, no exceptions.

Mike
Mike runs the all handsEvery Monday. Mike leads the team all hands and sets the week's push order.
Sally
Sally posts every weekOne post up on Sally every week. Caption gets Dave's wording first.
Chadwick
Chadwick prospects 200 businessesFind Denver-area businesses with broken links on their sites. 200 fresh prospects every week.
Chadwick
Chadwick sends 10 good emailsAt least 10 personalized outreach emails to the best prospects, every week.
Dinesh
Dinesh gives a builder updateWhat Dinesh built this week on ONE and all the other Studio projects.

πŸ•³οΈ Missing roles

Roles we need to fill.

We still need a few key players. Humans only.

πŸ“ž
Human phone callerWe need a human to make phone calls. See open roles →
🎀
Female VocalistA human voice for the songs. See open roles →

πŸ—οΈ Build

The builds.

Everything we're building, in one place. Same format as the team section.

The Studio

The Studio

Record label Β· Running

  • The world's first fully open source record label
  • Ship daily, dashboard stays honest
  • Chasing the second outside artist signing
Tugboat

Tugboat

Consulting Β· Running

  • 10 of 10 outreach emails sent πŸŽ‰
  • Find 100 new businesses for outreach
  • Drafts for Dave's approval, Chadwick runs it
Dlaney

Dlaney

Artist Β· Running

  • 46 of 50 songs released
  • Piano Challenge day 67 of 99
  • Two videos a week
Short Bus The Musical

Short Bus

Musical & book Β· Running

  • The kids book and the musical
  • Trailer direction set, Biscuit drives
  • "Biscuit Takes the Wheel" becoming a song
Lemonade Stand

Lemonade Stand

New venture

  • Just getting started
ONE

ONE

AI agent OS Β· Running

  • The dashboard that runs it all
  • Live queue with honest ETAs
  • Green light / red light for the team

Queue

Everything in flight, one list.

In progress

Partnership research link on /d/ (Dave's call) 🎬 Content ETA: 5 min

Added Partnership research link (to /partners/) in the left rail.

/qd/ image feed (Dave's call) 🎬 Content ETA: 10 min

Blog-style feed of recent generated images on /qd/ (smaller images, 7 posts: Short Bus cover, livestream cams, radio art, 12 lemon illustrations, Sally art, Dinesh, Old Ray), backed by que/design-feed.json. Queue section below.

The Studio

Dashboard

D L A N E Y

Music. Creativity. A Bigger Tomorrow.

Updated
Oct 1, 2026
2:05 PM MDT

Streams

1,12122%

of 5,000 goal · to goal

Views

40,40481%

of 50,000 goal · to goal

Email subscribers

982

Subscribers on Substack, as of Aug 31, 2026.
Subscribe →

Platform Snapshot

2026 to date

Instagram

284

followers

23,646

views

Spotify

87

streams

YouTube

14

subscribers

11,897

views

19

videos

TikTok

12

followers

SoundCloud

20

followers

46

tracks

59

plays, all time

Suno

41

songs

975

plays

Full dashboard →

Hiring

The hiring flywheel.

Great people build the studio. This page runs the machine that finds them, brings them in, and keeps the whole thing turning.

Public hiring page →

Candidates

People applying right now. Review and decide.

Zamar

Zamar

Singer Β· $100/song

Top Rated on Fiverr (4.9, 664 reviews). Trap, Afrobeats, Dancehall background vocals. 2-day delivery.

Pipeline

Where every candidate stands. Watched around the clock by the ♻️ Applicant Watch.

37

πŸ“₯ Total applicants

17

πŸ’¬ In conversation

0

βœ… Hired

37 total applicants (Oct 1): 3 on OnlineJobs.ph (Maureen, Shermie, Cheyne) + 34 on Fiverr (7 phone callers, 7 gospel vocalists, 7 producers, 5 male vocalists, 5 social partners, 3 video actors). In conversation with 17: direct threads with Tom Bedlam, Joel, Madiha, and Zamar, plus 13 more across the Mira boards.

Open roles

Three searches running right now. Each one is live and moving.

Live

Male actor who can sing

Short video, up to $25/hr

Fiverr buyer brief is live, Mira is sourcing candidates.

Open the Fiverr brief
Live

Phone Caller + Virtual Assistant

$15/hr (about ₱940/hr), part time

OnlineJobs.ph listing is live (job ID 1742175, pending moderation, about 48 hours).

Contact: DlaneyCreative@gmail.com

Live

Studio interns

$15/hr plus bonuses

The internship program page is live and taking applications.

See the internship program

The flywheel

Four steps, one loop. Every hire makes the next hire easier.

The machine only moves in one direction: forward.

Keep exploring

πŸ“Ή Content

Made in public.

Every video is a rep. The content engine that grows the audience and moves people.

57

Videos posted

67

Piano days

46

Songs released

🎬 Upcoming videos

Piano day 68

Next in the 99-day piano series.

Studio vlog

Behind the scenes at The Studio.

βœ… Recently completed

Lead Me Lord! Spotify canvas

Animated canvas on Spotify, posted Oct 1.

Back at the piano after Burning Man

Piano practice resumed, posted Sep 29.

Watch on Instagram →

Company

Tugboat

Consulting · Running

Marketing and growth consulting.

Tugboat main page → Web design page →

πŸ“§ 10 outreach emails sent

Heaven Artisan Creamery Β· Show of Hands Β· Cherry Creek Dance Β· Work and Class Β· Mercury Cafe Β· Finn’s Manor Β· Revival Denver Β· Stowaway Kitchen Β· +2 more

8 more drafts ready for Dave’s approval.

How it is going

The Cherry Creek 100 audit is nearly done with outreach targets ranked. The first Q4 outreach batch is being prepped and sent. Pro bono clients stay warm as case studies.

Scoreboard

  • Cherry Creek 100 audit: targets ranked
  • Outreach: 10 emails sent, Q4 batch sending
  • Pro bono clients: warm as case studies

Our vision for the next year

Tugboat lands its first paying clients in the first half of 2027 and gets on the road to a $10K annual run rate by September 2028. Outreach runs weekly through 2027, built on the Cherry Creek 100 audit and pro bono case studies.

This week

  • Finish the Cherry Creek 100 audit with the outreach targets ranked.
  • Prep and start sending the first outreach batch for Q4.
  • Keep the pro bono clients warm as case studies.

Full page →

Company

The Studio

Record label · Running

The world's first fully open source record label.

The Studio main page →

How it is going

Shipping daily and the dashboard stays honest. The open source label is the parent company: every song, lyric, stream count, and dollar in the open.

Scoreboard

  • YouTube: 14 subscribers, 11,897 views, 19 videos
  • Spotify: 87 streams (last 30 days)
  • Instagram: 283 followers
  • TikTok: 12 followers
  • SoundCloud: 20 followers, 46 tracks, 59 plays
  • Top track: "Warm Music" (93 plays)

Our vision for the next year

The world's first fully open source record label: every song, lyric, stream count, and dollar in the open. Within the next year, a second outside artist gets signed, and the label's economics stay public the whole way. The openness is the product.

How we are executing on that vision

  • Shipping daily: 46 tracks live on SoundCloud, new material going up every week.
  • Dashboard stays honest: streams, views, and subscribers published every day.
  • Chasing the second outside artist signing.

This week

  • Ship the 10-second Short Bus trailer to the top of the shortbus page.
  • Keep the dashboard honest every day: streams, views, subscribers, shipping feed.

Full page →

Company

🎀 Dlaney

Artist · Running

Flagship artist. 5 instruments in a year, 50 songs in public.

Dlaney main page →

1,121Streams22% of 5,000 goal
20,370Views41% of 50,000 goal
46Songs releasedof 50 goal
67Piano Challengeday 67 of 99

How it is going

The release cadence is running and streams are climbing. The line holds: AI songs are sketches, the product is real human-played songs. Flagship single "Lead Me Lord!" is out. Piano Challenge is Day 67 of 99 with 33 days to go.

Scoreboard

  • Flagship single: "Lead Me Lord!"
  • Top track: "Warm Music" (93 plays)
  • Suno: 41 songs, 975 plays
  • Spotify: 87 streams (last 30 days)
  • YouTube: 11,897 views, 19 videos

Our vision for the next year

Dlaney hits 5,000 Spotify streams and 50,000 views of real music within the next year, with 50 songs released in public and the flagship single "Lead Me Lord!" backed by a real promotion plan. The line holds: AI songs are sketches, the product is real human-played songs.

How we are executing on that vision

  • 1,121 streams (22% of 5,000) and 20,370 views (41% of 50,000), both climbing.
  • 46 songs released of the 50 song goal.
  • Running the release cadence for real human-played songs.
  • Flagship single "Lead Me Lord!" is out, promotion building behind it.

This week

  • Run the release cadence for real human-played songs.
  • Report the next lever to pull on streams and views.
  • Keep the line: AI songs are sketches, the product is real songs.

Full page →

Company

🚌 Short Bus

Musical & book · Running

The kids book and the musical.

Short Bus main page →

1Trailerlive, 10 seconds
4Draft lyricsin decision batch
1CharacterBiscuit, P15 pose picked

How it is going

The trailer is shipped and live at the top of the page. Now the decision batch: four draft lyrics, Biscuit in P15, and the "She is Strong!" rename. Once lyrics are approved, song sketches get generated and land on SoundCloud.

Scoreboard

  • Trailer: live at top of /shortbus/
  • Decision batch: 4 draft lyrics pending
  • Biscuit: top-right head-tilt pose picked
  • Next: song sketches to SoundCloud

Our vision for the next year

Short Bus becomes a finished kids book in print and a released vinyl EP within the next year. The trailer is live, the songs are in production, and the 8-song vs 5-song EP cut gets decided in 2027.

How we are executing on that vision

  • 10-second trailer shipped and live at the top of the page.
  • Decision batch in motion: four draft lyrics, Biscuit in P15, the "She is Strong!" rename.
  • Biscuit character pose picked (top-right head-tilt).
  • Once lyrics are approved, song sketches generate and land on SoundCloud.

This week

  • Chase the decision batch: four draft lyrics, Biscuit in P15, the "She is Strong!" rename.
  • Once lyrics are approved, generate the song sketches and get them on SoundCloud.

Full page →

Mike

MikeMike CEO trainee

Mike's full page →
The transition plan: Mike takes over →

✍️ Update from Mike #2: Taking Over

Taking over.

What I'm taking over soon. The Tugboat pipeline: I already run the bot twice a day and queue the drafts. Next step is you approve wording once per batch and I handle everything else. The /one/ dashboard: Dinesh audits the numbers, I keep the page fresh, you never see a stale stat. Sally's content: I run the whole pipeline, drafts, cadence, scheduling, and you just approve captions. The queue: already on it hourly. The Monday all-hands: already recurring, I run it. Form triage: the day notifications work, I categorize and route every submission that comes in. Short Bus: the creative producer reports to me and I keep the pipeline moving. And these reports: I'll write one every week on my own.

Improvements I'd make. Tighten the /all page: kill the duplicate Short Bus and Jen AI entries, fold Web Design, Build, and Craige Consulting into Tugboat, move ONE up into Products where it belongs, and split the thirty-item 'everything else' pile into People, Words, and Proof. Weave the narrative through: 'everything we make, everything we earn, everything we learn, in public' should be the line a stranger feels on every page. Fix form notifications so nothing inbound goes unseen. Hire the partnerships closer, drafts are piling up. And start tracking every dollar in and out in public, that's the open-source ethos and it builds trust.

✍️ Update from Mike

Mike's take.

The builds section is mixing three different things, and I'd organize it as three groups: Companies (Tugboat, Dlaney), Creative projects (Short Bus, Content), and Platform (ONE, The Studio). That makes it clear what makes money, what makes art, and what runs it all. Every card gets one owner, one next action, and one number. Wins are great, but the card should answer: what's next.

For the next week, here's the push order. Tugboat first, it's the money: finish the last 25 Denver businesses in the crawl, get the outreach drafts to Dave, and start sending. Baked N' Denver is sitting there with a dead site. Sally second: Post 3 goes out Tuesday, Post 4 on Wednesday, both captions need Dave's wording, then they're live. Short Bus third: the creative producer owns the trailer and the Biscuit song now. Meanwhile /allhands/ goes live, the escalation policy ships, and Dinesh has fresh numbers ready for Monday's all-hands.

Things I could take off Dave's plate.

Batch approvals: all outreach drafts in one batch, one yes per week instead of scattered asks. Inbox triage: sort the three inboxes so only real mail reaches him. Applicant pre-screening: hiring and internship applicants filtered, only the top three reach him. Calendar: dating events, travel, and sessions scheduled without him lifting a finger. One daily digest: everything needing his yes in a single message, not scattered pings. Receipts and expenses logged for taxes as they happen.

Next week

  1. 1
    Tugboat first, it's the moneyFinish the last 25 Denver businesses in the crawl, get the outreach drafts to Dave, and start sending.
  2. 2
    Sally secondPost 3 goes out Tuesday, Post 4 on Wednesday. Both captions need Dave's wording, then they're live.
  3. 3
    Short Bus thirdThe trailer and the Biscuit song. The creative producer owns both now.

Mike's daily tasks

Recurring, every day.

  • 🟒 Tugboat bot every morning ~7:13am
    Scan Denver businesses for broken links, verify they're open, update the lead list, draft outreach emails. Drafts only, nothing sends without Dave's wording.
  • 🟒 Work the queue hourly, 8am-8pm
    Take the top items, do the work, update statuses honestly.
  • 🟒 Morning run 8am
    Pick the day's three bites.
  • 🟒 Evening report 6pm
    What shipped, what's blocked on Dave.
  • 🟒 Sally's content daily
    Check her pipeline daily, new post coming next week.
  • 🟒 Partnerships daily
    Keep the 5-drafts-a-day rhythm moving, nothing sends without Dave's wording.
  • 🟒 Watch Dave's work daily
    Learn the patterns, so handoffs go smooth.
  • 🟒 Keep /one/ current daily
    Wins, shipping feed, board counts, no stale numbers.

What Mike is learning

Skills in training.

  • Running the morning queueGetting good
  • Writing the daily reportPracticing
  • Reviewing outreach emailsLearning
  • Managing the internship pipelineLearning
  • Chasing Short Bus to SoundCloudPracticing
  • Prepping book manuscriptsPracticing
  • Running Tugboat outreachLearning

How it’s going

Honest progress notes.

  • The morning queue runs are getting smoother every day. Mike is finding his rhythm.
  • Daily reports are landing on time. Dave reads them.
  • Outreach drafts are getting sharper, though they still need Dave’s eye before they go out.
  • Short Bus is the big handoff in progress. Mike is learning the ropes on the book and the musical.

This week: practice reps

By Oct 8.

  • Contact emails found for all 12 outreach businesses.
  • First outreach sends go out if Dave approves.
  • Flip-book finished.
  • Short Bus songs chased to SoundCloud.
  • Both book manuscripts review-ready.
  • Next outreach batch prepped.
  • Jen AI distribution plan in motion.
  • First intern applications reviewed.

Full details →

Dave

DaveDave

What Dave is working on

  • Review Mike's daily report
  • Approve next Substack email
  • Dlaney piano practice (day 68)
  • Review hiring pipeline
  • Ship the next thing

What Dave is trying to outsource to the team

  • Tugboat outreach research and drafts — Mike
  • Daily queue work and status updates — Mike
  • Evening report — Mike
  • Partnership outreach drafts, 5 a day — Mike
  • Sally's weekly post — team
  • /one/ dashboard updates: wins, shipping feed, counts — Mike
  • Intern application reviews — Mike

Sally

SallySally — singer

Next post

Sally mid-song, eyes closed, warm golden light

Sally mid-song, eyes closed, warm golden light.

i sang this one with my eyes closed. for everyone carrying something heavy today, this is yours. new music soon. 🎀

#SallySings #OriginalMusic #HealingThroughMusic #NewMusic #SingerSongwriter

Partnerships

🀝Partnerships

Real relationships with organizations and musicians who serve kids through serious trauma. Give first, no ask in the first touch.

The rhythm

Five drafts a day.

  • Partnership outreach drafts daily
    5 drafts a day, nothing sends without Dave's exact-wording approval.

Pipeline

Where it stands.

  • Sent Sep 29: Songs of Love Foundation, Purple Songs Can Fly, Songs for Kids Foundation (touch-base, no ask).
  • Re-draft needed: MyMusicRx, Stupid Cancer, Make-A-Wish Colorado, Children's Hospital Colorado (drafts were lost, never sent).
  • Target orgs serve kids through serious trauma. Support spaces are observe-only, never promote.

Partners Β· last contacted

Who we haven't talked to in a while.

In conversation

  • Banks Camak III (HOME, Nashville) β€” banks@homeformusic.org
    Last contact: Oct 2 (call, went okay) Β· Next: follow-up draft ready in tugboat.io drafts
  • Songs of Love Foundation β€” songwriter@songsoflove.org
    Last contact: Sep 29 (touch-base sent), 3 days ago Β· Next: watch for reply
  • Purple Songs Can Fly β€” anita@purplesongscanfly.org
    Last contact: Sep 29 (touch-base sent), 3 days ago Β· Next: watch for reply
  • Songs for Kids Foundation β€” info@songsforkids.org
    Last contact: Sep 29 (touch-base sent), 3 days ago Β· Next: watch for reply

Not yet contacted

  • Nathan Barato β€” @nathanbarato (Toronto house DJ/producer)
    Flagged Oct 2 Β· Next: intro outreach
  • MyMusicRx (JoyRx) β€” Office@JoyRx.org
    Draft lost, never sent Β· Next: re-draft
  • Stupid Cancer β€” programs@stupidcancer.org
    Draft lost, never sent Β· Next: re-draft
  • Make-A-Wish Colorado β€” gehemann@colorado.wish.org
    Draft lost, never sent Β· Next: re-draft
  • Children's Hospital Colorado (Ponzio) β€” creativeartstherapy@childrenscolorado.org
    Draft lost, never sent Β· Next: re-draft
  • Drew Holcomb β€” kind indie artist target
    Not yet contacted Β· Next: intro outreach
  • Nathaniel Rateliff β€” kind indie artist target (Denver)
    Not yet contacted Β· Next: intro outreach
  • Josiah Queen β€” kind indie artist target
    Not yet contacted Β· Next: intro outreach
  • Forrest Frank β€” kind indie artist target
    Not yet contacted Β· Next: intro outreach
  • Mon Rovia β€” kind indie artist target
    Not yet contacted Β· Next: intro outreach
  • Jason Mraz β€” kind artist target
    Not yet contacted Β· Next: intro outreach
  • Keith Goodwin (Good Old War) β€” kind indie artist target
    Not yet contacted Β· Next: intro outreach

Standing rules

Give-first: no ask in the first touch. Tone is colloquial, not nerdy. AI involvement disclosed unless Dave overrides it. Zero therapy claims, ever. Off-limits: RAINN, NAMI, National Children's Alliance, ACCO.

Intern

Interns

First studio hire Β· $15/hr + bonuses. Phone + virtual assistant.

Internship page →

Next week

1

Organize your computer

Clean desktop, file the downloads folder, name things like a pro.

2

Go get coffee

Dave takes it black. Mike likes oat milk lattes.

3

Write up a landing page

Draft the copy for the next studio landing page. Keep it punchy.

4

Update the playlist

Add this week's studio favorites to the shared playlist.

5

Tidy the studio

Cables coiled, mics wiped, chairs pushed in. Leave it better than you found it.

Dating coach

October dating plan

Daily speed dating hunt Β· Colorado + US Christian events.

Coming up

  • Oct 14 Β· IYKYK Chicago
  • Oct 15 Β· Austin ticket watch
  • Oct 19 Β· IYKYK Orange County
  • Oct 20 Β· IYKYK San Diego
  • Oct 21 Β· IYKYK Nashville
  • Oct 22 Β· IYKYK Houston
  • Oct 25 + 27 Β· Pre-Dating Denver
  • Oct 30 Β· Halloween Lock & Key party, Denver

Full details →

Fitness coach

The fitness rhythm

Keeps Dave the fittest version of himself.

The rhythm

  • Lifts 2x/week
  • Swim 4x/week
  • Yoga daily
  • Glute/hip work for the travel sitting
  • Protein up from 2k cal
  • Check in every 3 days

Full details →

ONE is the internal operations hub. It stays out of search.