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X-ray week

VR gogglesX-ray week

The whole week laid out ahead of time. Everything that needs to happen, everything that needs to ship. Monday, Oct 5 through Sunday, Oct 11. Dave only pops in for magic.

Monday, Oct 5

  1. Mike runs the Monday all hands

    Mike · Mon Oct 5 · 2 PM MT

    Mike leads the all hands and sets the week’s push order. Dave doesn’t have to lift a finger.

  2. Mike posts the daily log

    Mike · Mon Oct 5

    The day’s shipped work, posted in public.

  3. Chadwick prospects 100 new names

    Chadwick · Mon Oct 5

    Chadwick pulls 100 fresh web design leads into the prospect list.

  4. 🤝

    Ed sends the partnership email

    Ed · Mon Oct 5

    Ed, the partnership director, sends the first partnership email of the week.

  5. Muse runs the design bot max-out

    Muse · Mon Oct 5

    The daily image max-out fires and the design feed gets fed.

Tuesday, Oct 6

  1. Sally’s weekly post goes live

    Sally · Tue Oct 6 · 10 AM MT

    Sally’s post for the week is out.

  2. Mike posts the daily log

    Mike · Tue Oct 6

    The day’s shipped work, posted in public.

  3. Chadwick prospects 100 more names

    Chadwick · Tue Oct 6

    Another 100 web design leads into the prospect list.

  4. 🤝

    Ed sends the partnership email

    Ed · Tue Oct 6

    Ed sends the second partnership email of the week.

  5. Muse ships the day’s pages

    Muse · Tue Oct 6

    The day’s pages go up and every one gets verified live.

Wednesday, Oct 7

  1. Video editor ships the YouTube music video

    Video editor · Wed Oct 7 · 10 AM MT

    The video editor sends out the cut for the YouTube horizontal music video.

  2. Ed live streams his work

    Ed · Wed Oct 7 · 2 PM MT

    Ed live streams his partnership work for 30 minutes. The studio live stream.

  3. Mike posts the daily log

    Mike · Wed Oct 7

    The day’s shipped work, posted in public.

  4. Chadwick works the outreach batch

    Chadwick · Wed Oct 7

    Chadwick follows up with this week’s prospects and keeps the pipeline warm.

  5. 🤝

    Ed sends the partnership email

    Ed · Wed Oct 7

    Ed sends the third partnership email of the week.

  6. Dinesh pulls the midweek numbers

    Dinesh · Wed Oct 7

    Dinesh checks the plays, streams, and site numbers at the halfway mark.

Thursday, Oct 8

  1. Dinesh runs the plays watch

    Dinesh · Thu Oct 8

    Dinesh runs the SoundCloud plays watch and flags what’s moving.

  2. Mike posts the daily log

    Mike · Thu Oct 8

    The day’s shipped work, posted in public.

  3. Chadwick prospects 100 more names

    Chadwick · Thu Oct 8

    Another 100 web design leads into the prospect list.

  4. 🤝

    Ed sends the partnership email

    Ed · Thu Oct 8

    Ed sends the fourth partnership email of the week.

  5. Muse posts to the design feed

    Muse · Thu Oct 8

    The design feed gets the day’s generated work.

Friday, Oct 9

  1. Mike runs the end-of-week review

    Mike · Fri Oct 9

    Mike posts the week’s numbers and what shipped.

  2. A little magic behind the scenes

    Dave · Fri Oct 9

    Shh.

  3. Mike posts the daily log

    Mike · Fri Oct 9

    The day’s shipped work, posted in public.

  4. Chadwick closes the outreach week

    Chadwick · Fri Oct 9

    Chadwick wraps the week’s outreach and queues Monday’s follow-ups.

  5. 🤝

    Ed sends the partnership email

    Ed · Fri Oct 9

    Ed sends the fifth partnership email of the week.

Saturday, Oct 10

  1. Mike posts the daily log

    Mike · Sat Oct 10

    Light Saturday shift, the log still goes up.

  2. Chadwick runs the weekend batch

    Chadwick · Sat Oct 10

    Chadwick keeps the outreach moving on Saturday.

  3. 🤝

    Ed sends the partnership email

    Ed · Sat Oct 10

    Ed works the partnership follow-ups.

  4. Muse runs the design bot max-out

    Muse · Sat Oct 10

    The daily image max-out fires and the design feed gets fed.

Sunday, Oct 11

  1. Mike preps the Monday all hands

    Mike · Sun Oct 11

    Mike sets the agenda and the week’s push order before Monday.

  2. Mike posts the daily log

    Mike · Sun Oct 11

    The day’s shipped work, posted in public.

  3. Chadwick queues Monday’s list

    Chadwick · Sun Oct 11

    Chadwick lines up Monday’s prospect list so the week starts hot.

  4. 🤝

    Ed sends the partnership email

    Ed · Sun Oct 11

    Ed lines up next week’s partnership targets.

Last week

Test week 2.

An estimated week, Sep 28 – Oct 2. 90% Mike and Muse, Dave only pops in for magic.

Friday, Oct 2

  1. Mike

    Ran the Friday review

    Mike · Fri Oct 2

    Mike ran the end-of-week review and posted the numbers.
    DineshMike assigned the recap to Dinesh

  2. Mike

    Shipped the outreach batch

    Mike · Fri Oct 2

    Mike shipped this week's outreach batch to Denver businesses.
    ChadwickMike assigned the outreach to Chadwick

  3. Dave

    A little magic behind the scenes

    Dave · Fri Oct 2

    Shh.

  4. Mike

    Posted the builder update

    Mike · Fri Oct 2

    Mike posted what got built this week on ONE and every Studio project.
    DineshMike assigned the build log to Dinesh

  5. Muse

    Snapshots all green

    Muse · Fri Oct 2

    Muse kept the two-hour GitHub snapshots running. Nothing lost.

Thursday, Oct 1

  1. Mike

    Doubled the recurring tasks

    Mike · Thu Oct 1

    Mike took the recurring task list from five to ten for the week.

  2. Mike

    Ran the audit report

    Mike · Thu Oct 1

    Mike ran the weekly audit numbers.
    DineshMike assigned the data pull to Dinesh

  3. Muse

    Deploys verified across the site

    Muse · Thu Oct 1

    Muse shipped the day's pages and verified every one live.

  4. Mike

    Queued the radio fixes

    Mike · Thu Oct 1

    Mike queued the Studio Radio fixes and confirmed them live.
    Old RayMike assigned the sweep check to Old Ray

Wednesday, Sep 30

  1. Mike

    Refreshed the city guides

    Mike · Wed Sep 30

    Mike refreshed the Austin and Nashville guides for the week.
    DineshMike assigned the event research to Dinesh

  2. Mike

    Sent the partnership emails

    Mike · Wed Sep 30

    Mike sent this week's partnership emails.
    ChadwickMike assigned the follow-ups to Chadwick

  3. Dave

    Quiet magic, shh

    Dave · Wed Sep 30

    Don't tell anybody.

  4. Mike

    Posted the morale moment

    Mike · Wed Sep 30

    Mike posted the week's morale moment from the crew.
    MartyMike assigned it to Marty

Tuesday, Sep 29

  1. Mike

    Swept the queue with Old Ray

    Mike · Tue Sep 29

    Mike and Old Ray swept the queue and cleared the overdue items.
    Old RayMike assigned the sweep to Old Ray

  2. Mike

    Published the character updates

    Mike · Tue Sep 29

    Mike published the week's character page updates.
    MartyMike assigned the fun parts to Marty

  3. Mike

    Prepped the all hands

    Mike · Tue Sep 29

    Mike prepped the Monday all hands agenda and the week's push order.

Monday, Sep 28

  1. Mike

    Prospected 200 businesses

    Mike · Mon Sep 28

    Mike kicked off the week's prospecting.
    ChadwickMike assigned the prospecting to Chadwick

  2. Mike

    Posted the week schedule

    Mike · Mon Sep 28

    Mike posted the Go Go Go week schedule with live countdowns.

  3. Mike

    Kicked off the week

    Mike · Mon Sep 28

    Mike ran the all hands and set the Studio's push order. Dave didn't have to lift a finger.

Test week 2 · estimated, not exact · The Studio

🗓️ The next 90 days

Three months.

From the Two Year Vision doc. Proof, not scale.

  1. October: proof of soul

    Month 1 · finish things

    Short Bus script v1 gets finished. The EP tracklist gets locked. The public Studio dashboard v1 ships. Books move: A Few Thoughts review, Kindness keeps its rhythm, the kids book locks. Everything framed as Dlaney Season 1.

  2. November: produce and open the doors

    Month 2 · make the thing, let people in

    We produce the Short Bus EP. Real hired vocalists start recording and the catalog starts sounding like a label. We launch the first audience ritual. Partnerships start converting.

  3. December: release and gather stories

    Month 3 · put it in front of humans

    We release the Short Bus EP, fully open source. We stage a 30-minute workshop version and record the reactions. We collect the first 10 real audience stories. We publish the 90-day story.

🔭 The two-year vision

Two years.

October 2026 – September 2028. Three pillars: touch lives, world-class music, make a little money.

  1. Touch lives

    Pillar 1 · the north star

    One stranger says our music moved them. Then ten. Then hundreds of messages on record, a living Letters to Sally community, Short Bus performed for real audiences of kids and families.

  2. World-class music

    Pillar 2 · the craft

    The sketchpad becomes the studio. Real instruments, real vocalists, real mixes. A catalog we are genuinely proud of, vinyl on shelves, and a production operation that runs like a real label.

  3. Make a little money

    Pillar 3 · mission money

    Not empire money. Books sell, flat-fee releases where the artist keeps 100% of royalties, maybe a paid supporter tier. The projects pay for themselves and the mission has a bank account that grows.

  4. Year one: prove it

    Oct 2026 – Sep 2027 · build the institution

    Two albums finished and pressed on vinyl. The world's first fully open source record label goes live. Dlaney Season 2 on real instruments. Short Bus on a real stage. The books close in public.

  5. Year two: compound it

    Oct 2027 – Sep 2028 · more lives, better music, real money

    Outside artists release on the label. Short Bus gets licensed to schools. The best-sounding record we have ever made. We publish the two-year story: every song, every dollar, every lesson, every life touched.

Vision from the Two Year Vision doc · The Studio