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Live build · Shopify

A trade show display store, built with AI

Screenshot: the Shopify store Carl is building, for custom trade show displays
Live screenshot: the Shopify store he is building out, for custom trade show displays. Tap the picture to visit.

His current build is a live Shopify store for custom trade show displays: backdrop displays, booth solutions, artwork upload, and live chat, a real storefront for exhibitors rather than a demo theme. It is ongoing work, still being built out from the stock theme it started as.

The AI fingerprints are throughout it: many of the banners and images were created with ChatGPT prompts, and AI coding assistance built features and design elements that were not in the original theme. It is his Shopify practice and his AI practice in the same project.

Agents · Shopify support

Support agents that cover the night shift

On Shopify projects, Carl has configured AI customer support agents and automated workflows that answer product questions and guide customers toward checkout when no team member is online. The use case is the honest one: stores lose questions at night, and an agent that knows the products can hold the conversation until a human returns.

It is configuration and workflow work rather than model training: the agent has to know the store, its products, and where its answers should stop. That judgment is the service.

Practice · SEO and email

Eight years of SEO, sites, and email

Underneath the AI work is a long conventional practice: 8+ years as an SEO specialist and web developer, including SEO and site work for businesses in Australia and the US, plus email marketing and automation. His AI usage is a working habit, not a recent costume: ChatGPT for about three years on a paid subscription, Claude for about a year, used for coding help, troubleshooting, content, and website design ideas.

It is a practical combination for a store owner: someone who can build the Shopify features, set up the support agent, and then do the SEO and email work that brings the customers the agent talks to.