Starting far away
Life on the cattle farm was rural and quiet. The larger world often felt distant, but computers opened a door. I loved learning how they worked, and even more, I loved the world they made reachable. Technology gave me a way to explore, communicate, and create without waiting for opportunity to find me.
Learning to build
When I was about 15, before I could drive, I set up my first startup and built my first web design agency. It taught me that if I could make something useful, I could create value from almost anywhere. After my teenage years, I moved to New York City. It was a big change from being on the farm, and that was when I really began trying to level up.
In college, I started a book-reselling business. During my final year, I created an entrepreneurship community where people could share ideas and learn from one another. That community became HonestForum, which evolved into Denim Blog, the largest jeans website on the internet, reaching 25 million people.
A wider world
I worked in India for six months, and in Bolivia for six months at an orphanage. Those experiences changed me a lot. I saw people who had gone through so much suffering, and it broadened the way I thought about creativity, business, and community.
After years of building Denim Blog, I sold the company and began consulting. I helped other people and organizations think through ideas, businesses, and challenges, while asking myself what I wanted to build next.
Bringing it all together
The answer became The Studio. It brings together the parts of my life that once seemed separate: technology, entrepreneurship, music, storytelling, experimentation, and community. Dlaney is the first artist and creative voice inside it, but the goal is an open studio with room for many artists, characters, collaborators, and ideas.
I want to make good music, share what we learn, and create work that helps someone else begin. If a song moves someone, if the research saves someone time, or if an honest look at the process encourages another person, then the work has value. That is my story so far, and it is still only the beginning.