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Design · Social, ads, packaging

Brand and marketing design

The core of Chris's work since 2007 is the design a brand lives on every day: social media content, advertising, and packaging. It is high-volume, deadline-driven design where the work has to be good and fast at the same time.

Nearly two decades of it builds a specific kind of judgment: what reads at thumbnail size, what survives being printed on a box, and what a client means when they say they want it to pop.

Web · WordPress and Shopify

Websites that ship the design

Chris also builds the websites, in WordPress and Shopify. That makes him the designer and the builder in one person: the person who lays out the page is the person who has to make it load, sell, and work on a phone.

For stores and small brands that combination matters. There is no handoff where the design quietly dies, and no developer guessing what the designer intended.

AI · Daily workflow

AI in the daily workflow

Chris uses Claude, ChatGPT, and Higgsfield in his daily work. The AI tools handle drafts, variations, and exploration at a speed that used to take a team, while the direction and the final call stay with the designer.

It is the pattern his whole profile points at: deep traditional craft, deliberately paired with the newest tools available.