X-ray week
X-ray week
The whole week laid out ahead of time. Everything that needs to happen, everything that needs to ship. Monday, Oct 5 through Sunday, Oct 11. Dave only pops in for magic. See the narrative ideas →
Saturday, Oct 3
Monday, Oct 5
Mike runs the Monday all hands
Mike leads the all hands and sets the week’s push order. Dave doesn’t have to lift a finger. Watch it stream Monday 2PM →
▶Mike’s first live streamMike posts the daily log
The day’s shipped work, posted in public.
Dave’s heads-up video
A quick video from Dave: “Hey, listen, heads up, a lot of Dlaney stuff is coming.” Prepping people for the week.
Chadwick prospects 100 new names
Chadwick pulls 100 fresh web design leads into the prospect list.
- 🤝
Ed hunts for partners
Ed, the partnership director, kicks off the week finding potential partners to work with.
Muse runs the design bot max-out
The daily image max-out fires and the design feed gets fed.
Wednesday, Oct 7
Sally's weekly post goes live
Walking down her street.
this is my street. not much happens here. i kind of like that now.
#SingerSongwriter #NewArtist #OriginalMusic #Songwriting #IndieArtist
Drops WednesdayMike posts the daily log
The day’s shipped work, posted in public.
Chadwick prospects 100 more names
Another 100 web design leads into the prospect list.
- 🤝
Ed hunts for partners
Ed keeps digging: more potential partners, more research.
Muse ships the day’s pages
The day’s pages go up and every one gets verified live.
Wednesday, Oct 7
Video editor ships the YouTube music video
The video editor sends out the cut for the YouTube horizontal music video.
🟡 Building now
▶Mike’s vlog ep 1
Ed live streams his work
Ed live streams: trail stories and hanging with the crowd. He'll probably be late.
▶Ed's livestream promoMike posts the daily log
The day’s shipped work, posted in public.
Chadwick works the outreach batch
Chadwick follows up with this week’s prospects and keeps the pipeline warm.
- 🤝
Ed hunts for partners
Ed researches and lines up potential partners to work with.
Dinesh pulls the midweek numbers
Dinesh checks the plays, streams, and site numbers at the halfway mark.
Thursday, Oct 8
Dinesh runs the plays watch
Dinesh runs the SoundCloud plays watch and flags what’s moving.
Mike posts the daily log
The day’s shipped work, posted in public.
Chadwick prospects 100 more names
Another 100 web design leads into the prospect list.
- 🤝
Ed hunts for partners
Ed keeps working the partner hunt.
Muse posts to the design feed
The design feed gets the day’s generated work.
Friday, Oct 9
Mike runs the end-of-week review
Mike posts the week’s numbers and what shipped.
A little magic behind the scenes
Shh.
Mike posts the daily log
The day’s shipped work, posted in public.
Chadwick closes the outreach week
Chadwick wraps the week’s outreach and queues Monday’s follow-ups.
- 🤝
Ed hunts for partners
Ed wraps the week's partner research and ranks the best leads.
Saturday, Oct 10
Mike posts the daily log
Light Saturday shift, the log still goes up.
Chadwick runs the weekend batch
Chadwick keeps the outreach moving on Saturday.
- 🤝
Ed hunts for partners
Ed works the partner list on a light Saturday shift.
Muse runs the design bot max-out
The daily image max-out fires and the design feed gets fed.
Sunday, Oct 11
Mike preps the Monday all hands
Mike sets the agenda and the week’s push order before Monday.
Mike posts the daily log
The day’s shipped work, posted in public.
Chadwick queues Monday’s list
Chadwick lines up Monday’s prospect list so the week starts hot.
- 🤝
Ed hunts for partners
Ed lines up next week’s partner targets.
Last week
Test week 2.
An estimated week, Sep 28 – Oct 2. 90% Mike and Muse, Dave only pops in for magic.
Friday, Oct 2
Ran the Friday review
Mike ran the end-of-week review and posted the numbers.
Mike assigned the recap to DineshShipped the outreach batch
Mike shipped this week's outreach batch to Denver businesses.
Mike assigned the outreach to ChadwickA little magic behind the scenes
Shh.
Posted the builder update
Mike posted what got built this week on ONE and every Studio project.
Mike assigned the build log to DineshSnapshots all green
Muse kept the two-hour GitHub snapshots running. Nothing lost.
Thursday, Oct 1
Doubled the recurring tasks
Mike took the recurring task list from five to ten for the week.
Ran the audit report
Mike ran the weekly audit numbers.
Mike assigned the data pull to DineshDeploys verified across the site
Muse shipped the day's pages and verified every one live.
Queued the radio fixes
Mike queued the Studio Radio fixes and confirmed them live.
Mike assigned the sweep check to Old Ray
Wednesday, Sep 30
Refreshed the city guides
Mike refreshed the Austin and Nashville guides for the week.
Mike assigned the event research to DineshSent the partnership emails
Mike sent this week's partnership emails.
Mike assigned the follow-ups to ChadwickQuiet magic, shh
Don't tell anybody.
Posted the morale moment
Mike posted the week's morale moment from the crew.
Mike assigned it to Marty
Tuesday, Sep 29
Swept the queue with Old Ray
Mike and Old Ray swept the queue and cleared the overdue items.
Mike assigned the sweep to Old RayPublished the character updates
Mike published the week's character page updates.
Mike assigned the fun parts to MartyPrepped the all hands
Mike prepped the Monday all hands agenda and the week's push order.
Monday, Sep 28
Prospected 200 businesses
Mike kicked off the week's prospecting.
Mike assigned the prospecting to ChadwickPosted the week schedule
Mike posted the Go Go Go week schedule with live countdowns.
Kicked off the week
Mike ran the all hands and set the Studio's push order. Dave didn't have to lift a finger.
Test week 2 · estimated, not exact · The Studio
🗓️ The next 90 days
Three months.
From the Two Year Vision doc. Proof, not scale.
October: proof of soul
Short Bus script v1 gets finished. The EP tracklist gets locked. The public Studio dashboard v1 ships. Books move: A Few Thoughts review, Kindness keeps its rhythm, the kids book locks. Everything framed as Dlaney Season 1.
November: produce and open the doors
We produce the Short Bus EP. Real hired vocalists start recording and the catalog starts sounding like a label. We launch the first audience ritual. Partnerships start converting.
December: release and gather stories
We release the Short Bus EP, fully open source. We stage a 30-minute workshop version and record the reactions. We collect the first 10 real audience stories. We publish the 90-day story.
🔭 The two-year vision
Two years.
October 2026 – September 2028. Three pillars: touch lives, world-class music, make a little money.
Touch lives
One stranger says our music moved them. Then ten. Then hundreds of messages on record, a living Letters to Sally community, Short Bus performed for real audiences of kids and families.
World-class music
The sketchpad becomes the studio. Real instruments, real vocalists, real mixes. A catalog we are genuinely proud of, vinyl on shelves, and a production operation that runs like a real label.
Make a little money
Not empire money. Books sell, flat-fee releases where the artist keeps 100% of royalties, maybe a paid supporter tier. The projects pay for themselves and the mission has a bank account that grows.
Year one: prove it
Two albums finished and pressed on vinyl. The world's first fully open source record label goes live. Dlaney Season 2 on real instruments. Short Bus on a real stage. The books close in public.
Year two: compound it
Outside artists release on the label. Short Bus gets licensed to schools. The best-sounding record we have ever made. We publish the two-year story: every song, every dollar, every lesson, every life touched.
Vision from the Two Year Vision doc · The Studio