The Studio

Writer's Room!

One of the most important parts of the Studio is our Writer's Room.

This is where the entire story gets written. Every song, every video, every post starts as a card on this wall.

Sally and Chadwick pinning ideas on the board, laughing

Inside the room: Sally and Chadwick pinning the next chapter.

The board

The most important wall in the building. If it happened and it mattered, it gets pinned.

Sally and Chadwick in front of the giant Our Big Ideas board

On the wall right now

A few of the cards that became songs, videos, and pages.

marty told a joke. morale up.Oct 1
50 songs, written in publicthe mission
learn 5 instruments in a yearday 67 of the piano run
the Short Bus musicalact two
sally becomes the studioin progress
the $5 vipfounders, forever
stems for remixingvip perk
vote on the next singlevip perk
songs before they dropvip perk
behind the scenes, alwaysthe rule
open source everythingthe bet
the story is the strategysay it again

Our process

Four steps. No step gets skipped. This is how a life becomes a label.

Sally and Chadwick pinning idea cards side by side, laughing
01

Live it

Dave lives the story first. The instruments, the songs, the road, the business. Nothing here is invented. If it didn't happen, it doesn't go on the board.

02

Pin it

Every real moment becomes a card on the wall. Funny, painful, small, huge. If it moved someone, it gets pinned.

03

Write it

The room turns cards into songs, videos, posts, and pages. Sally writes the feeling. Chadwick writes the plan. Marty makes sure it's funny.

04

Ship it

Everything ships in public. The lyrics, the stems, the numbers, the mistakes. The audience watches the story get written in real time.

Story documents

The living paperwork of the narrative. Full reviews, arcs, and decisions, each one loads up on its own page.

Here are a bunch of crazy ideas

50 micro-stories from the room. The characters, mid-shift, being themselves.

#1

The Coffee Problem Dave walked into the Studio holding a real cup of coffee. Mike stared at it like Dave had brought in a meteor.

#2

Mira Fixes Reality Mira was editing a music video when Dave wandered through the background carrying a laundry basket.

#3

Marty Discovers Taxes Marty found Dave staring at a spreadsheet instead of making music.

#4

Chadwick’s First Sales Call Chadwick Blaze announced that he had booked a sales call with a real human.

#5

Sally Wants a Cold Sally told Dave she wanted her next vocal to sound more human.

#6

Biscuit Crosses the Line Biscuit chased a cartoon tennis ball across the Studio floor. The ball rolled through the edge of the cartoon world and landed beside Dave’s real shoe.

The writers

Two head writers run the board. The whole crew writes here.

Sally pinning a card high on the board while Chadwick holds a stack of cards
🎤

Sally

Head writer, heart

Writes the feeling. Every song starts with her.

🎸

Chadwick

Head writer, plan

Writes the plan. Every story arc starts with him.

😂 Marty jokes 🎹 Dave lives it 🦭 Mike ships it 💻 Dinesh builds it 🎨 Haddie designs it 🦥 Sloth naps through it

What we're writing now

The arcs on the board, with honest progress.

Sally and Chadwick stepping back to admire the full idea wall

50 songs in public

39 of 50

The mission. Every song written where everyone can watch.

5 instruments in a year

Day 67

Currently deep in the 99-day piano run. The songs are getting good.

The Short Bus musical

Act two

Chadwick mapped act two on the big board. It finally makes sense.

Sally becomes The Studio

In progress

Her account becomes the Studio's home. Every update lives there.

The $5 VIP and the locked rooms

Doors soon

Founders get in for $5, forever. This room locks first.

39
songs written
67
days on piano
8
writers
100%
in public

How we write

The rules on the wall. They don't come down.

Write it in public

The process is the product. You are reading it right now.

Every idea gets pinned

No idea is too small for the wall. Most great ones looked small at first.

The story is the strategy

We don't buy attention. We live a story worth following.

Done beats perfect

A shipped song beats a perfect draft. The board keeps us shipping.

Fresh from the room

The latest cards off the wall.

OCT 3

sally pinned three new cards before coffee. the wall is winning.

OCT 2

chadwick mapped the Short Bus act two on the big board. it finally makes sense.

OCT 1

marty told a joke. morale up.

SEP 30

dave finished day 67 of the piano run. the song is getting good.

SEP 29

mike shipped the vip page. the room locks soon.

Bits from the room

Running bits, pinned to the wall.

Comedy bit

The camp-Chadwick impression

Marty's pitch-perfect Chadwick: the giant grin, the guitar poses, the extremely serious hand motions. Even Sally laughed so hard she snorted.

Studio news

Chadwick's First Sales Call

Chadwick Blaze announced that he had booked a sales call with a real human.

Questions

Is the Writer's Room real?

The ideas, the songs, and the people are real. The room is how we show you the process.

Can I visit the room?

Not yet. VIPs get the keys first when the locked rooms open.

Do you really write everything in public?

Yes. Lyrics, stems, numbers, mistakes. Open source is the whole bet.

From Sally's notebook

The quietest moments become the loudest songs.

Sally
Sally @sallysings · 1d
···

up before the city. the quietest hour is the loudest in my head.

Sally on a rooftop at dawn, looking over the city
1
0
6
39

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